Smart Packaging Revolution: Smart Paper Cup, Smart Burger Box, Smart Pizza Box & Smart Coaster
As consumer behavior rapidly digitalizes, brands need stronger and more interactive ways to communicate with customers. Developed by Baş Group, NFC-enabled smart packaging transforms ordinary packaging into a powerful digital marketing tool. With Smart Paper Cup, Smart Burger Box, Smart Pizza Box and Smart Coaster, brands can engage customers instantly with a simple tap.
Smart Paper Cup — Digital Interaction in Every Sip
The Smart Paper Cup activates digital content when customers tap their smartphones on the NFC point. Videos, campaigns, loyalty programs, mini-games or forms can be integrated. It turns every cup into a portable advertisement.
Smart Burger Box — The Smartest Way to Upgrade Takeaway
The Smart Burger Box allows brands to connect directly with customers during delivery. With one tap, users can access promotions, brand stories, interactive games or social media links—turning delivery into a digital touchpoint.
Smart Pizza Box — The World’s First NFC-Integrated Pizza Box
Smart Pizza Box, developed by Baş Group, is the first of its kind globally. One client’s request led to the integration of a Wheel of Fortune game inside the box, creating viral social media engagement. Brands can easily add coupons, storytelling, rewards, and more.
Smart Coaster — New-Generation Interaction on Every Table
Designed for cafés, bars and hotels, the Smart Coaster is always visible on the table. With an NFC tap, customers instantly access menus, games, reservations, surveys or social media. It keeps the customer connected without leaving their seat.
Why Smart Packaging?
- NFC technology—no QR codes needed
- Strong customer engagement with live content
- Viral marketing and shareability
- Increased customer loyalty
- A modern, innovative brand image
- A new advertising space on every product
Baş Group’s smart packaging solutions open the door to the future of marketing—transforming every product into a digital communication platform.
